Spotlight: Retail
During the online Spotlight: Retail, we discuss various challenges and trends in the Retail industry. This edition focuses on the Halo Effect. Learn how to make strategic impact as a financial rather than just reactive analysis.
In today's dynamic retail world, finance is no longer just about tracking past performance - it's about shaping the future. By leveraging data-driven insights, finance professionals can play a leading role in aligning retail strategies with changing consumer trends to drive sustainable profitability.
External factors such as regulatory changes (e.g., product restrictions) and shifts in consumer preferences (e.g., demand for high-protein products or a decline in alcohol consumption) dramatically affect retail strategies. The Halo Effect helps finance teams move from reactive analysis to strategic impact.
- Understand how external factors (regulations, health trends, lifestyle changes) influence consumer behavior.
- Learn why adaptive merchandising strategies are essential to maintain profitability and market position.
- Discover how finance professionals can take a proactive role in identifying opportunities, driving KPIs and influencing critical decisions.
Program
- Keynote by René Repko | With all his experience in the retail world, René explains how to better anticipate unexpected changes in the market.
- Q&A with René Repko | After his keynote, René continues to chat about his session. Do you have any questions for René?
- Forecasting at Albert Heijn | As Data Scientist at Albert Heijn, Ruben van de Geer provides the food retailer, using AI, with more than a billion forecasts per day. This session explores how Albert Heijn integrates advanced AI systems with human judgment to address complex data challenges in their supply chain.
- Sales forecasting of new stores with industry examples | When sales forecasting a new store, it is common to use a reference store. But what other factors, such as square footage, number of floors and location, are even more important? Finext's experts share practical experiences with industry examples.

René Repko
Retail Marketing Leader
René has more than 25 years of experience at various Dutch retailers. He served on the board of directors or the management team: for food retailer Albert Heijn, HEMA, Rituals and Action. René also helped Sligro develop a new self-service formula (BtB).
René worked primarily in CMO positions, where he was responsible for creating new growth in both physical retail and e-commerce. For the last four years, René has held interim management positions in the fashion segment (State of Art menswear and America Today). He has researched and published on the technological retail innovations of Alibaba and Tencent in China.
He currently supports boards and management teams with commercial innovation, repositioning and brand transformation in an advisory or supervisory role.

Ruben van de Geer
Data Scientist & Machine Learning Engineer at Albert Heijn
In the age of AI hype, it is easy to assume that technology will completely replace human expertise. At Albert Heijn, however, the combination of AI and human intervention is essential for managing more than a billion forecasts every day. This session explores how Albert Heijn is integrating advanced AI systems with human judgment to address complex data challenges in their supply chain. We highlight the tools, alerts and strategies that ensure forecasts are actionable and can adapt to real-world events. We show why a successful deployment of AI requires the right balance between human and machine.