The Masters of Margin Optimization 2024
How do you influence the various components of your margin? An accessible event for and by peers. The event for progressive financials who want to gain strategic insight into margin management.
You probably recognize one of these questions:
Customers expect you to provide insight into the True Price of your product, or demand transparency into the structure of the price and additionally the amount of the discount. How do you handle this?
Or: you are supposed to segment your customers better, not only based on direct customer data, but also based on financial data such as Customer Value and Cost to Serve. How do you tackle this?
And, of course, how can you apply AI to improve your margins?
These are the ingredients for our event, The Masters of Margin Optimization, on Oct. 17. Do you also want to be prepared for these developments?
5 reasons why you don't want to miss this event:
- You want to improve margins by including financial data in customer segmentation.
- You're curious about what AI applications you can implement immediately to optimize margins.
- You want to know about future developments in pricing strategy and how you can deal with them?
- You want to engage with peers to test ideas and network.
- Participation entitles you as an RC to 4 PE points.
Why Bas van Raaij, Manager of Corporate Control at Royal FloraHolland, attended a previous event:
"Seemingly completely different organizations from different industries turned out to run into the same problems in the field of Margin Optimization, or to have already come up with good solutions for them. It was very inspiring to share these experiences with each other. It helped me, for example, in providing insight into the margins of market segments."
Practical information
- Date: October 17, 2024
- Time: 1 p.m.-6:30 p.m.
- Location: Finext office, Delft
- Investment: €350 p.p. (rightly called an investment: you will earn it back more than once with the knowledge gained during this event)
Sound interesting? Read the full program here and sign up! Please note that the venue is not infinitely large, so be sure to confirm your spot on time.
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Job Achterkamp - Manager of Brand Marketing Data & Insights.
Job is a driven business professional focused on improving margins through results-oriented goals. In his role at the largest consumer electronics retailer in the Netherlands, he effectively uses financial data to achieve these goals, and does it all with a smile.
During the event, he will discuss, among other things, how logistics costs affect customer value.
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Prof. Dr. Marnik Dekimpe - Professor of Marketing
As a professor, Marnik Dekimpe has done extensive research on the effect of pricing on the profitability and growth of companies in various industries.
During the event, he will discuss the role of both consumers and manufacturers in setting prices. He will also discuss the impact of dynamic pricing strategies, such as those potentially employed by Booking.com and Coolblue, in today's multichannel landscape. This session offers valuable insights for anyone interested in the future of pricing and its impact on margins.
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Ruud Koopmans - Advisor Corporate Strategy at Zwitserleven
Ruud develops strategies that strengthen the profitability of the Zwitserleven and Reaal brands.
In developing these strategies, he creates modular propositions, making optimal use of customer segmentation, pricing, and value chain insights.